Top 10 Lingerie Brands in the U.S. for 2025
When it comes to lingerie, the U.S. market is home to some of the most innovative and stylish brands in the world. Whether you're looking for luxurious lingerie, everyday comfort, or sustainable intimate wear, there's a brand for every preference. At Aeronessence, we know that finding the perfect lingerie is about more than just style—it’s about fit, quality, and confidence.
Here’s our curated list of the top 10 lingerie brands in the U.S. for 2025, based on popularity, quality, and innovation.
1. Victoria’s Secret – The Timeless Icon
Still leading the U.S. lingerie market, Victoria’s Secret is known for its sexy yet sophisticated styles. From lace bralettes to signature push-up bras, they continue to dominate with new collections and body-positive campaigns.
💡 Best For: Signature push-up bras, lace lingerie, and everyday essentials.
2. Savage X Fenty – Bold & Inclusive
Founded by Rihanna, Savage X Fenty has revolutionized lingerie with size-inclusive designs and bold, trendsetting collections. Their runway shows have set new standards in diversity and inclusivity.
💡 Best For: Size-inclusive lingerie, bold and daring designs.
3. ThirdLove – The Perfect Fit
ThirdLove is a game-changer in lingerie, offering half-cup sizes and a fit quiz that helps customers find the perfect bra. If comfort and a precise fit are your priorities, this brand is a must-try.
💡 Best For: Customized fit, half-cup sizes, and no-wire bras.
4. Aerie – Effortless & Natural Beauty
Aerie has become a go-to for comfortable, everyday lingerie that embraces natural beauty. With their #AerieREAL campaign, they celebrate body positivity and untouched beauty in fashion.
💡 Best For: Wireless bras, everyday basics, and body-positive campaigns.
5. Fleur du Mal – Luxury Meets Seduction
For those who want to invest in high-end lingerie, Fleur du Mal delivers elegant and seductive designs with silk, lace, and intricate embroidery. It’s perfect for special occasions or when you just want to feel extra luxurious.
💡 Best For: Luxury lingerie, silk and lace pieces, and high-end designs.
6. Parade – Sustainable & Playful
A brand that’s both eco-conscious and vibrant, Parade offers sustainable lingerie in bold colors and comfortable designs. They use recycled fabrics to create stylish and breathable intimates.
💡 Best For: Sustainable lingerie, fun colors, and eco-friendly materials.
7. Cosabella – Italian Elegance in the U.S.
Originally an Italian brand, Cosabella has gained a strong following in the U.S. for its handcrafted lace lingerie and vibrant colors. Their Made in Italy quality sets them apart from mainstream brands.
💡 Best For: Handmade lace lingerie, vibrant color choices, and Italian craftsmanship.
8. CUUP – Minimalist & Modern
For those who prefer a sleek and modern aesthetic, CUUP offers minimalist lingerie with an emphasis on structure and support. Their bras feature a perfect balance of functionality and style.
💡 Best For: Minimalist lingerie, unlined bras, and structural support.
9. Natori – East Meets West Elegance
Combining Asian-inspired aesthetics with modern luxury, Natori creates lingerie that is as artistic as it is comfortable. Their bras and sleepwear collections are a blend of culture and elegance.
💡 Best For: Artistic designs, luxury sleepwear, and East-meets-West fashion.
10. Hanky Panky – The Softest Lace Ever
If you love lace, Hanky Panky is a must-try. They’re known for their ultra-soft lace thongs and bralettes, making them a favorite for those who value both comfort and femininity.
💡 Best For: Lace thongs, soft and breathable lingerie, and comfortable lace designs.
Final Thoughts: Finding Your Perfect Lingerie
The best lingerie brands in the U.S. for 2025 cater to different styles, body types, and preferences. Whether you’re drawn to luxury lingerie, sustainable options, or everyday comfort, the right brand can make all the difference.
At Aeronessence, we celebrate confidence, quality, and personal style—because lingerie isn’t just something you wear, it’s a statement of self-love and empowerment.
Which of these brands is your favorite? Let us know in the comments!
🚀 Stay tuned for more style guides, lingerie trends, and expert tips on finding the perfect fit.